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Inspiration

A hotspot like no other - Tokyo Harajuku is eclectic, exaggerated and cutting-edge. Blending candy pastels, kawaii unicorns, creative accessories and goth-loli looks, this colorful neighborhood is a cultural darling in the world of trends.

The Palette

Poppy pastel palette of fun that combines high-pigmented, intense eyeshadows and unique, multi-chrome toppers for a sheer prismatic color effect. Collection of kawaii shades inspired by the wild creativity of the trendy Tokyo Harajuku youth. Infused with Camellia Japonica Oil to make skin feel soft and silky smooth.

PURESOURCE™️ INGREDIENT

Camellia Japonica Oil has more naturally-occurring antioxidants than almost any other botanically-derived oil, making it a featherlight & deeply nourishing moisturizer. We use Camellia Japonica Seed Oil (椿油 in Japanese) in our Tokyo Harajuku Intense Eyeshadows to help nourish your skin for smooth color application.

INTENSE EYESHADOW IN KAWAII

Matte ripe cantaloupe shade inspired by the kawaii culture of cuteness in Japan - pastel colors, adorable characters & frilly dresses are everywhere in Harajuku!

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INTENSE EYESHADOWIN TAKENOKO-ZOKU

Matte vivid violet shade inspired by the colorful groups that were dancing on the streets of Harajuku during the late 70s & early 80s.

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INTENSE EYESHADOWIN MEL-TEA ROOM

Matte buttercup yellow shade inspired by the Mel-Tea Room area at the famous Kawaii Monster Cafe in Harajuku where you are surronded surrounded by gigantic macaroons, chocolates & other cuteness.

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INTENSE EYESHADOWIN KAKIGŌRI

Matte matcha mint shade inspired by the shaved iced dessert that is summer feature in Japan and keeps you cool during hot Harajuku days.

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INTENSE EYESHADOWIN VISUAL KEI

Matte charcoal gray shade inspired by the populor aesthetic subculture that grew out of a mix of glam rock, punk & new wave influences, combined with kabuki theatre & shōjo manga in the 80s.

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INTENSE EYESHADOWIN LOLITA

Satin pink sherbet shade inspired by the Harajuku fashion subculture of Victorian-age clorthing and Rococo-period style with a twist of girlie cuteness.

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INTENSE EYESHADOWIN NOW IS FOREVER

Satin sea green shade inspired by the vibrant street mural in Harajuku (now removed) that symbolized a sense of community health and mutual compassion.

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INTENSE EYESHADOWIN HANAMI

Satin tea rose pink shade inspired by the Japanese traditional custom of enjoying the transient beauty of flowers, mainly in the spring when cherry trees bloom all over the country.

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INTENSE EYESHADOWIN GYARU

Satin orchid bloom shade inspired by the "gals" of Harajuku, a style subculture characterized by heavily bleached or dyed hair, highly decorated nails and dramatic makeup.

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INTENSE EYESHADOWIN KUROI NIJI

Satin gray violet shade inspired by the "Black Rainbow" fashion style of Harajuku that mixes rainbow and black pieces into one look.

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INTENSE EYESHADOWIN DECORA

Festive fuchsia shade with candy colored crystals inspired by Harajuku fashion style featuring bright colors & exaggerated amount of accessories.

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INTENSE EYESHADOWIN ZAKU ZAKU

Lustrous lemon shade with lychee pink colored crystals inspired by the crispy cream puff treats originally born in Hokkaido and now popular in Harajuku.

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INTENSE EYESHADOWIN TAKESHITA-DŌRI

Sparkling grape shade with radiant orchid colored crystals inspired by the always packed main pedestrian street in Harajuku.

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INTENSE EYESHADOWIN MOSHI MOSHI

Prismatic lime punch shade with aqua colored crystals inspired by the hyper-colorful, Instagram-worthy Information Center that welcomed visitors to Harajuku (since removed).

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INTENSE EYESHADOWIN OTAKU

Iridescent pink sugar shade with ice blue colored crystals inspired by the subculture of overzealous anime & manga fans that started in Japan and has spread all over the world.

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COLORFUL KAWAII

The Tokyo Harajuku beauty looks are as diverse & eclectic as the street fashion seen in this colorful neighborhood. The creations range from pastel candy swirls & sparkling rainbows to colorful smoky lids - all possible with this fun palette. The multi-chrome finishes both bring to life the eye looks and can also be used as highlighters for blinding multi-chromatic glow.

Wearing the Tokyo Harajuku Intense Eyeshadow Palette are our kawaii collaborators (clockwise from top-left):

@thebrand_beline
@jessicagantzler x 2
NOMAD x Tokyo Harajuku
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